360° Product Testing's staff represents broad and deep product expertise.

Buyers, governments, litigators, manufacturers, and marketers have all called upon 360°'s expertise for analysis of, and/or consulting on, products, systems, standards, and methods.

Available services range from controlled laboratory to onsite... verification, testing and/or analysis.

How effective is the product in delivering the promised benefit? In what ways is the product superior, inferior or equivalent.

Can a competitor's claims of being the "longest lasting," "easiest," or "most effective" in a particular area be verified by an independent testing facility?

What claims can our client rightfully assert?

In this process, 360° Product Testing employs "technically disinclined"™ participants from the product or service's intended demographic. These participants must set up and use the product for its basic purpose--just as they would at home, school, or at work.

Our proprietary anthropological system is designed to reflect the expected experience of 90% of the product's owners, 90% of the time.

Many important refinements have resulted from this process over a wide range of product and years.

With how much ease can average users comprehend setup/ installation/ assembly and use instructions.

Are accompanying instructions capable of quickly guiding average end-users in the successful completion of the setup/ installation/ assembly and use processes?

What is the legibility and effectiveness of included materials, e.g., documentation, labeling, etc.

Through 360° Product Testing's proprietary processes employing demographically appropriate users, manufacturers and marketers gain reliable insight into how well their goods are meeting design goals and user needs.

Testing is an anthropologically based, predictive process that faithfully captures and documents experiences that represent typical individuals using the product/service in common applications.

Working with carefully generated and collected data points specific to the project, 360° systematically determines a product or service's tested capabilities, effects, and shortcomings.

If tasked with improving an observed limitation, 360° Product Testing may mock-up solutions supported by the collected data, then retest in an effort to demonstrate statistically meaningful changes to the noted limitation.

360° Product Testing has been called on by leaders in manufacturing, marketing, and end-users for accurate depiction of system, product or component level performance.

360°'s innovative and experienced technical staff delivers accurate results, even in the most trying of circumstances.

During these blind tests,screened participants are presented un-identifiable products and services for use as directed.

Then at scheduled intervals, participants systematically report their experiences and opinions through context driven qualitative and quantitative debriefing tools, and/or are examined by 360° test administrators.

Such trials are frequently used to determine appeal and preferences, as well as product or service efficacy.